Tips to Increase the Conversion Rate of Your website

Tips for Increasing Your Website’s Conversion Rate

Website conversions are what it’s all about. After all, a conversion equals engagement. The good news is there are simple, proven things you can do to increase your conversion rate without breaking the bank.

What are Conversions?

Conversions are any actions that you want your website visitors to take. Examples include:

  • Filling out a form
  • Contacting your firm
  • Signing up for your blog
  • Calling you via your call tracking number
  • Sending you an email

What is Conversion Rate?

The conversion rate can be found by dividing the number of conversions by the number of total unique visitors to your website.

Simple Actions You Can Take to Increase Conversions

The first thing you can do is make sure you are writing compelling copy. We know this will sound like a broken record, but we’ll say it again because it’s true: your content needs to be engaging, useful, and interesting. It needs to answer client questions, help them solve problems, and entertain them. Remember to ask yourself: “Would I read this?”.

Having a clean, easy-to-navigate design is another important thing you can do to drive conversion. No one is going to spend time they don’t have trying to find what they’re looking for. Make sure your design is easy to navigate so users can quickly find what they are looking for.

On the technical side, page speed and mobile responsiveness can play a role in whether clients convert or decide to look elsewhere. No one wants to sit and wait for a page to load or deal with a clunky website in their mobile browser. Having your site built in WordPress using up-to-date plugins is a good way to ensure your page speed is good and that your site is mobile responsive.

Additional tips include:

  • Having a content form on each page of your site.
  • Displaying your phone number prominently in the top right corner.
  • Deploy a chat service like Ngage to engage and direct site visitors.