Personal vs. Business Social Media

Personal vs. Business Social Media Profile for Your Firm

If you’re already one of the nearly 5 billion global social media users, you may be wondering why you need to create separate profiles for your law firm. Can’t you just promote your legal practice on your personal social media profile?

Sure, you can. However, we wouldn’t recommend it. Your law firm’s target audience may be turned off by the mixing of the personal and the professional, while your personal contacts may feel alienated by their feed being cluttered by business-related posts.

Creating specific social media profiles for your law firm is the best way to make the most of social media for your professional endeavors. It will also make it easier to maintain a social media presence for your firm as it grows and you add associates.