Directory Awards: Are they useful?

Some Awards May Not Mean as Much as You Think

When it comes to hiring an attorney, a prospective client has so many aspects to consider, such as location, focus area, experience level, case wins, compatibility, and more. Although a lawyer with multiple legal awards can seem appealing, they are only sometimes meaningful. As an attorney, you must recognize which awards to focus on and which to stay away from to maintain credibility.

Do Not Purchase Awards

If you have to pay any amount to receive a legal award, you should steer clear of it. For example, you will likely receive emails stating that you have been selected for an award but must pay money to claim the prize. These are precisely the types of awards to avoid. Once you fall prey to one of these scams, your inbox will be flooded with more.

When it comes to achieving results with legal directories, you are better off paying for a top spot or premium placement than you are paying for an award sponsored by the directory. However, the choice is yours.

Make Sure You Research Awards

Should you accept a legal award? Before doing so, posting about it, or uploading it to your website, find the answer to these questions:

  • What are the requirements for obtaining this award?
  • How many of these awards are granted each year?
  • Who is awarding it?
  • How long has it been in existence?

Finding the answer to these questions can help you determine if the award is legitimate, a scam, or ego-boosting. It can also be helpful to search the name of the award followed by “scam,” “ego,” or “vanity.”