About our Favorite Legal Directories


As an attorney it is important to be where your target audience is. Many legal consumers turn to AVVO to research legal issues and scope out law firms.

What is AVVO?

Avvo is “an online marketplace for legal services, that provides lawyer referrals and access to a database of legal information consisting primarily of previously answered questions. Lawyer profiles may include client reviews, disciplinary actions, peer endorsements, and lawyer-submitted legal guides.”

Optimize Your AVVO Profile

Like any online presence, it is important to customize your AVVO profile as much as possible to ensure it matches your brand and resonates with your target audience.


Justia: More Than Just a Legal Database

Justia boasts one of the largest legal databases in the world, offering users the opportunity to search and browse every US Supreme Court decision since the 1970s.

More importantly for you, Justia’s legal directory provides an opportunity to make a connection with your target audience and prospective clients. A standard Justia listing is free, while you have the option to invest in a a premium listing or pay for sponsored listings on the front page.


FindLaw: The Preeminent Legal Directory

Many things have changed over the past decade and change, but at least one thing remains certain: FindLaw is the premier online legal directory for attorneys and law firms, featuring more than one million entries around the world from more than 119 practice areas.

How Many People Visit FindLaw?

More than 11 million people visit the site every month. When your target audience consists of legal consumers, it would be marketing malpractice not to at least consider having a listing in the FindLaw directory.

What Directory Products Are Available?

FindLaw offers a variety of profile options at various price points, including:

  • Basic Listing: A free listing that includes information such as your firm name, phone number, address, and practice area.
  • Premium Profile: A subscription-based listing that includes narrative text, representative cases and clients, attorney bio, and more.
  • TopSpots: A premium option that provides top placement for your profile on searches involving a specific geographic location and practice area.

Because the FindLaw directory ranks so highly for a wide variety of legal searches, having a profile on the directory is a simple way to boost your SEO prospects.


Super Lawyers: Take Your Place Among the Best

Legal consumers are more discerning than ever, willing to engage in a tremendous amount of research to choose the right lawyer or law firm to handle their personal or professional legal issue. One of the many places they visit is Super Lawyers.

What is Super Lawyers?

Super Lawyers is a rating service of outstanding lawyers from more than 70 practice areas who have attained a high-degree of peer recognition and professional achievement. The patented selection process includes independent research, peer nominations, and peer evaluations.


Best Lawyers: A Pillar of Peer Review

Few accolades are more rewarding than those that come from your peers in your chosen field of law. When it comes to peer review in the legal community, you cannot afford to overlook Best Lawyers.

Facts About Best Lawyers

At its core, Best Lawyers is a peer review service and a directory based on the premises that the best lawyers know who the best lawyers are. As they put it, “it’s our founding principle and remains unchanged, for more than four decades.”

One of the most valuable assets Best Lawyers has is its reach and scope:

  • 145,411 lawyers recognized
  • 13,000,000+ peer evaluations
  • 150 areas of legal practice
  • 76 countries around the world

No matter where your target audience resides, Best Lawyers can be a viable part of your marketing plan for reaching them.